Everything Fresha does. Plus the AI that answers every call, day and night.
Same booking, POS, and CRM as Fresha. Plus a full 4-channel AI receptionist that takes deposits, updates the CRM, and reactivates lapsed clients.
Run alongside Fresha · Migrate in under 24 hours · Keep your data
AI receptionist on 4 channels — included
Fresha: AI Concierge add-on, ~$80/location/month
AI handles SMS, WhatsApp, and web chat conversations
Fresha: AI Concierge is a paid add-on
AI Memory updates the CRM from every conversation
Fresha: manual notes only
Where we differ most
Eight things we do that Fresha doesn't — at any price.
| Booking Pro AI | Fresha | |
|---|---|---|
| AI receptionist on 4 channels (voice + SMS + WhatsApp + web chat) | ||
| AI Memory writes preferences to CRM from every conversation | ||
| AI handles SMS, WhatsApp, and web chat conversations | ||
| Two-way AI conversations (not one-way reminders) | ||
| AI takes deposits + handles rescheduling end-to-end | form-based, abandons silently | |
| Memberships with recurring billing (Stripe + Sola) | yes — Fresha Memberships | |
| Automations: multi-step workflows beyond reminders | reminder automations + paid marketing add-on | |
| Forms with AI heads-up on client risk before the chair | basic intake forms, no AI flagging | |
| Projects: track multi-visit programs as one workflow | ||
| Tasks: assignable to-dos tied to clients and appointments | ||
| Cloud phone system with smart AI routing | no native phone system | |
| Choose from Stripe, Square, or Sola, keep your existing | Fresha Payments only | |
| AI surfaces upsell opportunities from past conversations | ||
| AI integrated across calendar, CRM, POS, and inventory |
The features that look the same — until you watch them work
Both platforms list scheduling, CRM, POS, and marketing. Here's what actually happens.
Answering the phone
Same feature on paper. Very different result.
Booking Pro AI
- AI answers in 0.8s, every time
- Pulls their last appointment from the CRM
- Books the requested service, checks the calendar
- Takes a deposit via Stripe
- Texts the confirmation
- Logs the call summary in the CRM
Answers across voice, SMS, WhatsApp, and web chat, every hour your phone is on.
Fresha
It rings, then goes to voicemail. Fresha has no AI voice agent on any channel.
Knowing the client
Same feature on paper. Very different result.
Booking Pro AI
- Captures "mentioned son's wedding in September" from the call
- Writes it to the client record automatically
- Surfaces it the next time the client books
- Suggests a service upsell on their next visit
Every conversation — voice, SMS, WhatsApp, chat — updates the CRM.
Fresha
Staff type notes manually after each appointment — if they remember. The CRM only knows what someone typed in.
Closing the booking
Same feature on paper. Very different result.
Booking Pro AI
- AI confirms time and stylist with the client
- Takes a deposit via Stripe
- Books the calendar slot + reserves the chair/room
- Updates inventory if a retail product is added
- Sends a confirmation text + reschedule link
If the booking comes through your own channels — you keep 100% of the revenue.
Fresha
A booking through the Fresha marketplace costs you 20% of the ticket. The form-based booking is the same on either side — the cost difference is the commission.
Bringing clients back
Same feature on paper. Very different result.
Booking Pro AI
- AI detects 42 days of inactivity for a regular client
- Texts a personal note with their name and usual service
- Offers two open slots this week with her usual stylist
- Books the response directly into the calendar
Personalized, two-way, included in the platform.
Fresha
Fresha's blast marketing and SMS campaigns are paid add-ons. Even with the add-on, it's one-way broadcasting — not a conversation.
What actually happens
Three real moments. Two very different outcomes.
A new client calls. Your team just locked up.
With Booking Pro AI
- 7:42:01AI: "Thanks for calling Maya & Co — this is Mira. How can I help?"
- 7:42:08Client: "Hi, do you guys do Brazilian blowouts? Hoping for something tomorrow if possible."
- 7:42:18AI: "Yes, Sam handles those. Let me check… I have 11am tomorrow open, about 3 hours blocked. Does that work?"
- 7:42:40Client: "11am tomorrow is perfect."
- 7:42:46AI: "I'll hold it with a $30 deposit — ready when you have the card."
- 7:43:22Booked. Confirmation texted, with directions and parking notes.
With Fresha
- 7:42 — Phone rings.
- 7:42 — Voicemail.
- Saturday 9am — Owner returns 14 voicemails. Eight already booked elsewhere.
A hesitant new client texts after browsing your site.
With Booking Pro AI
- 11:20:04Client (SMS): "Do you guys do extensions for fine hair? Been struggling to find someone who knows what they're doing."
- 11:20:08AI: "Yes — Maya specializes in fine hair, mostly tape-ins. I can send a few before/afters from clients with similar hair if it helps."
- 11:20:42Client: "That would actually be great, thank you."
- 11:20:46AI sends 3 photos from Maya's portfolio.
- 11:21:38Client: "Okay these are exactly what I want. What's her availability?"
- 11:21:44AI: "She has Thursday 6pm. Want me to hold it with a $50 deposit?"
- 11:22:48Booked + paid. Maya gets the brief in the morning.
With Fresha
- Reminder bot can't hold a conversation.
- Client closes the tab.
- You never knew she was interested.
A returning client texts to rebook.
With Booking Pro AI
- 10:15:04Client (text): "Hey — can I get Alex again for Saturday?"
- 10:15:08AI pulls her last 2 visits — balayage + gloss, 2-hour block.
- 10:15:11AI: "Hi Sarah! Saturday 11am is open with Alex — want the balayage + gloss like last time?"
- 10:15:44Client: "Yes, perfect — thank you!"
- 10:15:48AI: "Confirmed. Reminder Friday morning."
With Fresha
- Reminder bot is one-way — no conversational rebooking.
- Client has to navigate the booking flow herself.
Ready to switch from Fresha?
We'll import your client data for free. Most businesses migrate in under 24 hours — and you can run Booking Pro AI alongside Fresha during the transition so nothing breaks.
Free data import
Clients, services, history, and gift cards — we move everything over at no cost.
Under 24 hours typical
Solo and small businesses are usually live the next day. Multi-location migrations take 2–3 days.
Run in parallel — zero risk
Keep Fresha active while you test Booking Pro AI. Cut over only when you're ready.
Common questions
Does Fresha have AI?▾
How is the AI different from Fresha's automated reminders and add-on?▾
Can I migrate from Fresha?▾
What about Fresha's payment processing and marketplace commissions?▾
Which has more capability overall?▾
Switching from Fresha? See how we work for your industry: